As a small business owner, you probably know that it’s tough getting traffic in the door during the wintertime. The best way to combat this is by giving your commercial space an eye-catching curb appeal update. Here are the three most effective ways to do exactly that.
1. Maintain the Parking Lot
Regular freezing and thawing during the winter months compromise the condition of paved surfaces, impacting not just the overall appearance of your commercial property by also its safety. Ensure that your parking lot is safe for you and your customers by regularly checking for any damage during the winter months. Whenever you spot any areas in need of repair, contact your local experts in pothole repairs Lexington SC to take care of the job and show customers that you care.
2. Add More Lights
The days are short during winter, which makes your outdoor lighting strategy that much more important when it comes to creating curb appeal. You don’t have to replace your fixtures entirely, but you could consider adding new ones, such as spotlights or string lights, to give your exterior walls a warm glow. Fit any new fixtures with warm white LED bulbs to create a soft glow.
3. Create a Winter Garden
You might be surprised to know that you can add the beauty of plant life to your commercial property even during the winter. The easiest way to do this is to use planter boxes to flank your main entry, allowing your customers to admire the plants. Add any of several plant species that bloom in winter, including winter jasmine, snowdrops or pansies, to add pops of color that cut through an otherwise gray winter day.
Prevent the winter doldrums from taking hold by giving your commercial property a curb appeal upgrade. You’ll create an attractive place where customers will want to stop and shop, even on the grayest days of winter.